From their website:
Audio and video cables are everywhere in an audio/video system, but the performance is destined to remain locked up in your components when using poorly engineered connections. Relying on a jumble of different cables to tone-control a system is equally unsound. Cables should just...get out of the way. And there’s the rub; it’s extraordinarily difficult to make cables that sound like nothing at all.
But that doesn’t stop Ultralink/XLO. “We control the manufacturing of our own product, just as we’ve done for close to 20 years,” enthuses XLO’s president Allen Sung, “giving us 100 percent quality control backed with a lifetime warranty. We have the capacity, machining and engineering expertise to work the conductor and dielectric materials. We design and produce all our specialist connectors. The product is of such quality,” Allen smiles, “that it’s supplied OEM to a surprising number of other brands.” Ultralink/XLO brings its long-standing social responsibility to the table by using less and less plastic packaging.
Who cares how it's made? You care because you’re among the many that have experienced high resolution audio playback. If you’re passionate about music, once the music gets inside you that special way there’s no looking back. Everyone who needs that unique and special connection to music - our definition of an audiophile – always wants to get closer to it. XLO™ cables are carefully engineered to sound like nothing at all, allowing your carefully-chosen components to reach out and touch someone!
As performance improves in both audio and video, the need for high resolution cables that deliver on the promise of high bit-rate audio formats and high definition video is multiplied. Ultralink's HD component video, DVI, and HDMI™ cables are the very best available and will give you every bit of the performance that you expect and pay for. Unlike analog signals, digital signals are less tolerant of signal loss and induced noise due to throw distances and EMI/RFI interference. ULTRALINK® and XLO™ are known and respected as being perhaps the most neutral and high resolution cables available.
